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121.
Marketing plans : what to know and do to make a successful plan / Ian Linton. by Series: Brilliant
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson Education, 2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 LI MA, ...

122.
The long tail : why the future of business is selling less of more / Chris Anderson. by
Edition: 1st pbk. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Hyperion, c2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 AN LO, ...

123.
Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia, PA : Kogan Page, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SM MA.

124.
Negotiation [videorecording] : myths, misperceptions and damned lies / Margaret Neale. by Series:
Material type: Film Film; Type of visual material: videorecording
Publication details: Mill Valley, CA : Kantola Productions LLC, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4052 NE NE.

125.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. by
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : Prentice Hall, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SO MA.

126.
Selling professional services to the Fortune 500 Gary S. Luefschuetz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 001 LU SE.

127.
Buy now : creative marketing that gets customers to respond to you and your product / Rick Cesari, Ron Lynch ; with Tom Kelly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 CE BU.

128.
Data mining techniques, third edition : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, IN : Wiley Pubishing, Inc., 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LI DA.

129.
The social media management handbook : everything you need to know to get social media working in your business / Nick Smith and Robert Wollan ; with Catherine Zhou. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 SM SO.

130.
Marketing : defined, explained, applied / Michael Levens. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LE MA.

131.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1 BE AD, ...

132.
Marketing : real people, real decisions / Michael R. Solomon ... [et al.]. by
Edition: 1st European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Prentice Hall Financial Times, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8002373 SO MA.

133.
Business-to-business marketing : relationships, networks & strategies / by Nick Ellis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 EL BU, ...

134.
The referral engine : teaching your business how to market itself / John Jantsch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 JA RE.

135.
Careers in marketing / Lila Stair and Leslie Stair. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8002373 ST CA.

136.
Marketing technology as a service : proven techniques that create value / edited by Laurie Young and Bev Burgess. by
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, 2010
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 620.00688 YO MA.

137.
Brilliant marketing : what the best marketers know, do and say / Richard Hall. by
Material type: Text Text; Format: regular print
Publication details: Harlow : Prentice Hall, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA BR.

138.
CustomerCentric selling / Michael T. Bosworth, John R. Holland, and Frank Visgatis. by
Edition: 2nd ed., [Fully rev. and expanded].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 BO CU.

139.
Streetwise meeting and event planning : from trade shows and conventions to fundraisers and galas--everything you need for a successful business event / Joe LoCicero. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Avon, Mass. : Adams Media, c2008
Other title:
  • Meeting and event planning
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.456 LO ST.

140.
Sales as a strategic tool in your organization [videorecording] / Mike Bosworth. by Series: The Stanford executive briefings series
Material type: Film Film; Format: regular print ; Type of visual material: videorecording
Publication details: Mill Valley, CA : Kantola Productions, c1993
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BO SA.

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