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141.
Global marketing management / Warren J. Keegan, with Elyse Arnow Brill. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, c2014
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.84 KE GL, ...

142.
Brand and talent / Kevin Keohane. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8127 KE BR.

143.
Events as a strategic marketing tool / Dorothe Gerritsen, Ronald van Olderen ; with the cooperation of Moniek Hover, Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven. by Series: CABI tourism texts
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Dutch
Publication details: Oxfordshire : CAB International, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 GE EV.

144.
Successful brand management in a week / Paul Hitchens and Julia Hitchens by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Teach Yourself, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HI SU.

145.
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, c2015
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.84 KE GL, ...

146.
Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick. by
Edition: 7th ed. David Jobber and Fiona Ellis-Chadwick
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Maidenhead : McGraw-Hill Higher Education, c2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 JO PR, ...

147.
Marketing / Paul Baines and Chris Fill. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford : Oxford University Press, c2014
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

148.
A preface to marketing management / J. Paul Peter, James H. Donnelly. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PE PR.

149.
Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles, with Savita Iyer. by
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Publication details: New York : Palgrave Macmillan, 2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 NI BR.

150.
Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider. by Series: Chapman & Hall/CRC the R series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton, FL : CRC Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.40302855133 PU CU.

151.
The 20 Ps of marketing : a complete guide to marketing strategy / David Pearson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 PE TW.

152.
Cambridge marketing handbook : stakeholder / Terry Nicklin by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Cambridge Marketing Press, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4063 NI CA.

153.
Tourism management / David B. Weaver, Laura Lawton. by
Edition: 5th ed.
Material type: Text Text
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.4791 WE TO.

154.
Strategic brand engagement : using HR and marketing to connect your brand customers, channel partners and employees / John G. Fisher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Ltd., 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 FI ST.

155.
How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh, Mattias Behrer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BE HO.

156.
Cambridge marketing handbook : services / Andrew Hatcher. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : KoganPage, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA CA.

157.
2011 update to marketing management / Greg W Marshall, Mark W Johnston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill / Irwin, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA TW.

158.
Segmentation, revenue management and pricing analytics / Tudor Bodea & Mark Ferguson. by
Material type: Text Text
Publication details: New York, NY : Routledge, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.1554 BO SE.

159.
Handbook of marketing strategy / edited by Venkatesh Shankar and Gregory S. Carpenter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK : Edward Elgar, c2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 HA ND, ...

160.
International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 DO IN.

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