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21.
Advertising and promotion : an integrated marketing communications perspective George E. Belch & Michael A. Belch by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : McGraw-Hill Education, c2015
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 659.1 BE AD, ...

22.
Integrated advertising, promotion, and marketing communications / Kenneth E Clow; Donald Baack. by
Edition: 5th ed., global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Prentice Hall : Boston, c2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1 CL IN, ...

23.
Marketing communications / John Egan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Thousand Oakes, CA : SAGE Publications Ltd, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 EG MA.

24.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp; J. Craig Andrews. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 SH AD.

25.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson Education, 2014
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1 CL IN, ...

26.
Marketing communications : brands, experiences and participation / Chris Fill. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 FI MA.

27.
This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. by Series:
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: : Wadsworth Cengage Learning, 2013
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 659.2 NE PR, ...

28.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States ; United Kingdom : South-Western/Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SH IN.

29.
Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2011
Other title:
  • Consumer behavior knowledge for effective sports & event marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 796.0698 CO NS.

30.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed. with contributions by Jörg Dietzel
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE AD.

31.
Fashion marketing communications / Gaynor Lea-Greenwood. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: West Sussex : Wiley & Sons, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LE FA.

32.
All business is local : why place matters more than ever in a global, virtual world / John A. Quelch and Katherine E. Jocz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Portfolio Penguin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 QU AL.

33.
Branding your business / James Hammond. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2011
Other title:
  • Promote your business, attract customers, build your brand through the power of emotion
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA BR.

34.
Developing your integrated marketing communication plan / David Waller. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: North Ryde, N.S.W. : McGraw-Hill, 2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WA DE.

35.
Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 OS MA, ...

36.
Advocacy : championing ideas and influencing others / John A. Daly. by
Material type: Text Text
Publication details: New Haven : Yale University Press, c2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 302.2 DA AD.

37.
Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia, PA : Kogan Page, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SM MA.

38.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1 BE AD, ...

39.
Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe. by
Material type: Text Text
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2009
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.47910688 MC MA.

40.
Branding demystified : plans to payoffs / Harsh V. Verma. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 VE BR.

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