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	21.	Buyology : truth and lies about why we buy / Martin Lindstrom. by Lindström, Martin, 1970- Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Doubleday, c2008 Availability: Items available for loan: University of Wollongong in Dubai Library (2)Call number: 658.834 LI BU, ... Place hold
	22.	Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Hammond, James, 1952- Series: Sunday Times business enterprise series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page Limited, c2008 Availability: Items available for loan: University of Wollongong in Dubai Library (1)Call number: 658.827 HA BR. Place hold
	23.	Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester. by Sutherland, Max Sylvester, Alice K Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: St. Leonards, NSW : Allen & Unwin, 2000 Availability: Items available for loan: University of Wollongong in Dubai Library (2)Call number: 659.1019 SU AD, ... Place hold
	24.	Why we shop : emotional rewards and retail strategies / Jim Pooler. by Pooler, Jim Material type: Text; Format: print ; Literary form: Not fiction Publication details: Westport, CT : Praeger, 2003 Availability: Items available for loan: University of Wollongong in Dubai Library (1)Call number: 658.8342 PO WH. Place hold
	25.	The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy. by O'Shaughnessy, John O'Shaughnessy, Nicholas J, 1954- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, c2003 Availability: Items available for loan: University of Wollongong in Dubai Library (1)Call number: 658.8342 OS MA. Place hold
	26.	How customers think : essential insights into the mind of the market / Gerald Zaltman. by Zaltman, Gerald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business School Press, c2003 Availability: Items available for loan: University of Wollongong in Dubai Library (1)Call number: 658.8342 ZA HO. Place hold