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21.
The psychology of marketing : cross-cultural perspectives / by Gerhard Raab ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burlington, VT : Gower, 2010
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.80019 RA PS, ...

22.
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland. by
Edition: Rev. 3rd international ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Crows Nest, NSW, Australia : Allen & Unwin, 2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1019 SU AD, ...

23.
Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. by Series: Marketing and consumer psychology series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Lawrence Erlbaum Associates, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 HA ND.

24.
Buyology : truth and lies about why we buy / Martin Lindstrom. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Doubleday, c2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.834 LI BU, ...

25.
Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Series: Sunday Times business enterprise series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page Limited, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA BR.

26.
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by
Edition: 1st ed.
Material type: Text Text
Publication details: New York, NY : Harper, c2008
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 330.01 AR PR.

27.
Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. by
Material type: Text Text
Publication details: New Haven [Conn.] : Yale University Press, c2008
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 330.019 TH NU.

28.
Affluenza : how to be successful and stay sane / Oliver James. by
Material type: Text Text
Publication details: London : Vermilion, 2007
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 158.1 JA AF.

29.
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: St. Leonards, NSW : Allen & Unwin, 2000
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1019 SU AD, ...

30.
Why we shop : emotional rewards and retail strategies / Jim Pooler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport, CT : Praeger, 2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 PO WH.

31.
The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 OS MA.

32.
How customers think : essential insights into the mind of the market / Gerald Zaltman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c2003
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8342 ZA HO, ...

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