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21.
Essential law for marketers / Ardi Kolah. by Series: Guru in a bottle | Guru in a bottle
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Kogan Page, 2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 343.4208 KO ES.

22.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed. with contributions by Jörg Dietzel
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE AD.

23.
The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy. by Series: Oxford handbooks in business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2011
Other title:
  • Strategic sales and sales management
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 OX FO.

24.
No cover image available
The brand race [videorecording] : how to rise above the competition / David Aaker. by
Material type: Film Film; Type of visual material: videorecording
Publication details: Mill Valey, CA : Kantola Productions, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 AA BR.

25.
Marketing plans : what to know and do to make a successful plan / Ian Linton. by Series: Brilliant
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson Education, 2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 LI MA, ...

26.
Advertising and promotion : in integrated marketing communications / Chris Hackley. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 HA AD.

27.
No cover image available
Negotiation [videorecording] : myths, misperceptions and damned lies / Margaret Neale. by Series:
Material type: Film Film; Type of visual material: videorecording
Publication details: Mill Valley, CA : Kantola Productions LLC, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4052 NE NE.

28.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1 BE AD, ...

29.
CustomerCentric selling / Michael T. Bosworth, John R. Holland, and Frank Visgatis. by
Edition: 2nd ed., [Fully rev. and expanded].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 BO CU.

30.
Streetwise meeting and event planning : from trade shows and conventions to fundraisers and galas--everything you need for a successful business event / Joe LoCicero. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Avon, Mass. : Adams Media, c2008
Other title:
  • Meeting and event planning
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.456 LO ST.

31.
No cover image available
The power of positive profit : how you can improve any bottom line in sales, marketing, and management with moneymath / Graham Foster. by
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, c2007
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.155 FO PO.

32.
No cover image available
Sales as a strategic tool in your organization [videorecording] / Mike Bosworth. by Series: The Stanford executive briefings series
Material type: Film Film; Format: regular print ; Type of visual material: videorecording
Publication details: Mill Valley, CA : Kantola Productions, c1993
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BO SA.

33.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 8th ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH : South-Western/Cengage Learning, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.82 SH AD.

34.
No cover image available
How to build a brand [videorecording] / John Kilcullen. by Series: Stanford executive briefings
Material type: Film Film; Type of visual material: videorecording
Publication details: Mill Valley, CA : Kantola Productions, c2000
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 KI HO.

35.
How to market, advertise, and promote your business or service in your own backyard / Tom Egelhoff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 EG HO.

36.
Marketing communications : interactivity, communities and content / Chris Fill. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 FI MA.

37.
Churchill/Ford/Walkers sales force management / Mark W. Johnston, Greg W. Marshall. by Series: Mcgraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: regular print
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.81 JO CH, ...

38.
No cover image available
Stanford video [videorecording] : building retail brands to drive value / Jean Jackson. by Series: Stanforf executive briefings
Material type: Film Film; Type of visual material: videorecording
Publication details: Mill Valley, CA : Kantola Production, c2002
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 JA ST.

39.
No cover image available
The best service is no service [videorecording] / Bill Price. by Series: Stanford executive briefings
Material type: Film Film; Type of visual material: videorecording
Publication details: Mill Valley, CA, Kantola produciton ; c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 PR BE.

40.
No cover image available
Don't just set prices [videorecording] : manage them strategically / Tom Nagle. by Series: Stanford executive briefings
Material type: Film Film; Type of visual material: videorecording
Publication details: Mill Valley, CA : Kantola produciton, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.816 NA DO.

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