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21.
Essential law for marketers / Ardi Kolah. by Series: Guru in a bottle | Guru in a bottle
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Kogan Page, 2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 343.4208 KO ES.

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22.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed. with contributions by Jörg Dietzel
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE AD.

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23.
The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy. by Series: Oxford handbooks in business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2011
Other title:
  • Strategic sales and sales management
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 OX FO.

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24.
Marketing plans : what to know and do to make a successful plan / Ian Linton. by Series: Brilliant
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson Education, 2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 LI MA, ...

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25.
Advertising and promotion : in integrated marketing communications / Chris Hackley. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 HA AD.

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26.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1 BE AD, ...

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27.
CustomerCentric selling / Michael T. Bosworth, John R. Holland, and Frank Visgatis. by
Edition: 2nd ed., [Fully rev. and expanded].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 BO CU.

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28.
Streetwise meeting and event planning : from trade shows and conventions to fundraisers and galas--everything you need for a successful business event / Joe LoCicero. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Avon, Mass. : Adams Media, c2008
Other title:
  • Meeting and event planning
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.456 LO ST.

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29.
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The power of positive profit : how you can improve any bottom line in sales, marketing, and management with moneymath / Graham Foster. by
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, c2007
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.155 FO PO.

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30.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 8th ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH : South-Western/Cengage Learning, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.82 SH AD.

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31.
How to market, advertise, and promote your business or service in your own backyard / Tom Egelhoff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 EG HO.

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32.
Marketing communications : interactivity, communities and content / Chris Fill. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 FI MA.

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33.
Churchill/Ford/Walkers sales force management / Mark W. Johnston, Greg W. Marshall. by Series: Mcgraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: regular print
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.81 JO CH, ...

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34.
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2008
Other title:
  • Field marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 WI HA.

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35.
Up your service! : great ideas : tools, tips and proven techniques to lift your services higher / Ron Kaufman. by
Material type: Text Text; Format: regular print
Publication details: Singapore : Ron Kaufman, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 KA UP.

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36.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 8th ed.
Material type: Text Text; Format: regular print
Publication details: Boston, Mass. : McGraw-Hill, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE AD.

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37.
Integrated marketing communications / William Chitty, Nigel Barker, Terence A. by
Edition: 1st Pacific Rim edition.
Material type: Text Text; Format: regular print
Publication details: South Melbourne, AU : Thomson, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CH IN.

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38.
Churchill/Ford/Walkers sales force management / Mark W. Johnston, Greg W. Marshall. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: regular print
Publication details: Boston :. Irwin/McGraw-Hill, 2006
Other title:
  • Sales force management
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.81 JO CH, ...

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39.
Marketing communications : contexts, strategies, and applications / Chris Fill. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education LTD, 2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 FI MA.

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40.
Business-to-business marketing : relationships, systems and communications / Chris Fill, Karen Fill. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Time Prentice Hall, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 FI BU.

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