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	21.	Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth. by Groucutt, Jon Leadley, Peter, 1943- Forsyth, Patrick Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA : Kogan Page, 2004 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 GR MA.
	22.	Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald]. by Cheverton, Peter Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA : Kogan Page, 2004 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CH KE.
	23.	Strategic business planning : a dynamic system for improving performance & competitive advantage / Clive Reading. by Reading, Clive Edition: 2nd ed., pbk. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA : Kogan Page, 2004 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4012 RE ST.
	24.	Islam in the digital age : e-jihad, online fatwas, and cyber Islamic environments / Gary R. Bunt. by Bunt, Gary R Series: Critical studies on Islam Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, Va. : Pluto Press, 2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 297.0285 BU IS.
	25.	Risky business : corruption, fraud, terrorism and other threats to global business / Stuart Poole-Robb and Alan Bailey. by Poole-Robb, Stuart Bailey, Alan Edition: Rev. ed. Material type: Text Publication details: London ; Sterling, VA. : Kogan Page, 2003 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.049 PO RI.
	26.	Raising finance : a practical guide to starting, expanding & selling your business / Paul Barrow. by Barrow, Paul, 1948- Series: The Sunday times business enterprise guide Material type: Text Publication details: London ; Sterling, VA : Kogan Page, 2004 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.1 BA RA.
	27.	Market intelligence : how and why organizations use market research / Martin Callingham. by Callingham, Martin Series: Market research in practice series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, Va. : Kogan Page, c2004 Other title: How and why organizations use market research Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 CA MA.
	28.	Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan. by Hague, Paul N Hague, Nick, 1974- Morgan, Carol-Ann, 1958- Series: Market research in practice series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA : Kogan Page, 2004 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA MA.
	29.	BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold. by Lindström, Martin, 1970- Seybold, Patricia B Millward Brown Squib Advertising Federation of Australia Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA : Kogan Page, 2003 Other title: BRAND child Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834083 LI BR.
	30.	Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by Haig, Matt Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA : Kogan Page, 2003 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 HA BR, ...
	31.	Creative business presentations : inventive ideas for making an instant impact / Eleri Sampson. by Sampson, Eleri, 1944- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA : Kogan Page, 2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.452 SA CR.
	32.	The leader's guide to lateral thinking skills : powerful problem-solving techniques to ignite your team's potential / Paul Sloane. by Sloane, Paul, 1950- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA : Kogan Page, 2003 Other title: Lateral thinking skills Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4 SL LE.