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281.
Cambridge marketing handbook : stakeholder / Terry Nicklin by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Cambridge Marketing Press, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4063 NI CA.

282.
Tourism management / David B. Weaver, Laura Lawton. by
Edition: 5th ed.
Material type: Text Text
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.4791 WE TO.

283.
Dynamic supply chains : delivering value through people / [edited by] John Gattorna. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson Financial Times, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 DY NA.

284.
Marketing and sales analytics : proven techniques and powerful applications from industry leaders Cesar A. Brea by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson, c2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8 BR MA, ...

285.
Social innovation and impact in nonprofit leadership / Tine Hansen-Turton, Nicholas D Torres, editors. by
Material type: Text Text
Publication details: New York : Springer Publishing Company, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.048 SO CI.

286.
Strategic brand engagement : using HR and marketing to connect your brand customers, channel partners and employees / John G. Fisher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Ltd., 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 FI ST.

287.
Events management : an introduction / Charles Bladen...[et.al.]. by
Material type: Text Text
Publication details: New York : Routledge, 2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.2068 BL EV.

288.
Practical statistics : a handbook for business projects / John Buglear. by
Material type: Text Text
Publication details: London, U.K ; Philadelphia : Kogan Page, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 519.5 BU PR.

289.
How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh, Mattias Behrer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BE HO.

290.
Cambridge marketing handbook : services / Andrew Hatcher. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : KoganPage, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA CA.

291.
2011 update to marketing management / Greg W Marshall, Mark W Johnston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill / Irwin, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA TW.

292.
In search of stupidity : over 20 years of high-tech marketing disasters / Merrill R. Chapman. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Berkeley, CA : New York : Apress ; Distributed to the book trade worldwide by Springer-Verlag, c2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 338.47004 CH IN, ...

293.
Segmentation, revenue management and pricing analytics / Tudor Bodea & Mark Ferguson. by
Material type: Text Text
Publication details: New York, NY : Routledge, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.1554 BO SE.

294.
Media management : a casebook approach / George Sylvie ... [et al.] by Series:
Edition: 4th ed.
Material type: Text Text
Publication details: New York : Routledge, c2008
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 302.23068 SY ME, ...

295.
Handbook of marketing strategy / edited by Venkatesh Shankar and Gregory S. Carpenter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK : Edward Elgar, c2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 HA ND, ...

296.
International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 DO IN.

297.
The social media MBA guide to ROI : how to measure and improve your return on investment / Christer Holloman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken : Wiley, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.144 HO SO.

298.
A framework for marketing management. Philip Kotler; Kevin Lane Keller. by
Edition: 5th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO FR.

299.
Customer relationship management / Ed Peelen and Rob Beltman. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 PE CU.

300.
E-marketing / Judy Strauss, Raymond Frost. by
Edition: 6th ed., International edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow, England : Pearson, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 ST EM.

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