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41.
Employer brand management : practical lessons from the world's leading employers Richard Mosley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, U.K. : Wiley, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.301 MO EM.

42.
What great brands do : the seven brand-building principles that separate the best from the rest Denise Lee Yohn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, A Wiley Brand, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 YO WH.

43.
Brand breakout : how emerging market brands will go global Nirmalya Kumar, Jan-Benedict E. M. Steenkamp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire : Palgrave Macmillan, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 KU BR.

44.
Consumer brand relationships : meaning, measuring, managing edited by Marc Fetscherin, Tobias Heilmann by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire : Palgrave Macmillan, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343 CO NS.

45.
Marketing in context : setting the scene / Chris Hackley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndsmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA MA.

46.
Retail marketing and branding : a definitive guide to maximizing ROI Jesko Perrey and Dennis Spillecke by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.87 PE RE, ...

47.
Fizz : harness the power of word of mouth marketing to drive brand growth / by Ted Wright by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Education, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 WR FI.

48.
Buy me, hire me, promote me : how to develop and manage your professional reputation and personal brand Nicola Barnard by
Material type: Text Text
Publication details: Australia : Global Publishing Group, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 650.14 BA BU.

49.
Contemporary brand management Johny K. Johansson, Kurt A. Carlson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Thousand Oaks, CA : SAGE Publications, Inc., 2015Copyright date: ©2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 JO CO.

50.
Brand media strategy : integrated communications planning in the digital era / Antony Young by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 YO BR.

51.
Brand and talent / Kevin Keohane. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8127 KE BR.

52.
Branding yourself : how to use social media to invent or reinvent yourself / Erik Deckers, Kyle Lacy. by
Material type: Text Text
Publication details: Indianapolis, Ind. : Que, c2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 650.13 DE BR.

53.
Successful brand management in a week / Paul Hitchens and Julia Hitchens by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Teach Yourself, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HI SU.

54.
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) / Dave Kerpen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE LI, ...

55.
Brand new : the shape of brands to come / Wally Olins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Thames & Hudson, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 OL BR.

56.
Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles, with Savita Iyer. by
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Publication details: New York : Palgrave Macmillan, 2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 NI BR.

57.
The advertising effect : how to change behaviour / Adam Ferrier with Jennifer Fleming. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: South Melbourne, Vic. : Oxford University Press, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1019 FE AD.

58.
Strategic brand engagement : using HR and marketing to connect your brand customers, channel partners and employees / John G. Fisher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Ltd., 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 FI ST.

59.
Resurgence : the four stages of market-focused reinvention / Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY Palgrave Macmillan, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CA RE.

60.
Creative advertising : an introduction Miriam Sorrentino by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publisher: London : Laurence King Publishing, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 SO CR.

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