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41.
Transformative consumer research for personal and collective well-being / editors, David Glen Mick ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 TR AN.

42.
Childhood under siege : how big business targets children / Joel Bakan. by
Edition: 1st Free Press hardcover ed.
Material type: Text Text
Publication details: New York : Free Press, 2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 339.47083 BA CH.

43.
Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Philip Graves. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Boston : Nicholas Brealey Pub., 2010
Other title:
  • Consumerology
  • Consumer dot ology
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 GR CO.

44.
Islamic branding and marketing : creating a global islamic business / Paul Temporal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : John Wiley, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 381.088297 TE IS.

45.
Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong. by Series:
Material type: Text Text
Publication details: London ; New York : Routledge, 2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 306.30951 TI CO.

46.
Selling luxury : connect with affluent customers, create unique experiences through impeccable service, and close the sale / Robin Lent and Geneviève Tour. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 LE SE.

47.
Marketing through turbulent times / Jenny Darroch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 DA MA.

48.
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. by
Edition: Updated and rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Allworth Press, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GO EM.

49.
Wonder woman : marketing secrets for the trillion-dollar customer / Iain Ellwood with Sheila Shekar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke [England] ; New York : Palgrave Macmillan, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 EL WO.

50.
What shes not telling you : why women hide the whole truth and what marketers can do about it / Mary Lou Quinlan with Jen Drexler and Tracy Chapman. by
Material type: Text Text; Format: regular print
Publication details: New York, NY : Just Ask a Woman Media, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834082 QU WH.

51.
Exotic preferences : behavioral economics and human motivation / George Loewenstein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 EX OT.

52.
The retail value chain : how to gain competitive advantage through efficient consumer response (ECR) strategies / Sami Finne & Hanna Sivonen. by
Material type: Text Text
Publication details: London ; Philadelphia : Kogan Page, 2009
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.89 FI RE.

53.
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland. by
Edition: Rev. 3rd international ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Crows Nest, NSW, Australia : Allen & Unwin, 2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1019 SU AD, ...

54.
Women want more : how to capture your share of the world's largest, fastest-growing market / Michael J. Silverstein and Kate Sayre with John Butman. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Harper Business, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343082 SI WO.

55.
Ethical marketing and the new consumer / Chris Arnold. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, U.K. : Wiley, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 AR ET.

56.
Buyology : truth and lies about why we buy / Martin Lindstrom. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Doubleday, c2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.834 LI BU, ...

57.
Buying styles : simple lessons in selling the way your customer buys / Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMA/American Management Association, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 WI BU.

58.
All customers are irrational : understanding what they think, what they feel, and what keeps them coming back / William J. Cusick. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 CU AL.

59.
Cross-cultural marketing : theory, practice and relevance / Dawn Burton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80089 BU CR.

60.
Treasure hunt : inside the mind of the new global consumer / Michael J. Silverstein with John Butman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio, 2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SI TR.

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