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41.
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) / Dave Kerpen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE LI, ...

42.
The power of understanding people : the key to strengthening relationships, increasing sales, and enhancing organizational performance / Dave Mitchell. by
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 650.13 MI PO.

43.
Handbook of research on consumerism in business and marketing : concepts and practices / Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, PA : Business Science Reference, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343 HA ND.

44.
Cambridge marketing handbook : stakeholder / Terry Nicklin by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Cambridge Marketing Press, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4063 NI CA.

45.
Customer innovation : customer-centric strategy for enduring growth / Marion Debruyne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Ltd., 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 DE CU.

46.
Creating lasting value : how to lead, manage and market your stakeholder value / Jeroen Geelhoed, Salem Samhoud, Nur Hamurcu. by
Material type: Text Text
Publication details: London : Kogan Page Ltd., 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658 GE CR.

47.
Customer relationship management / Ed Peelen and Rob Beltman. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 PE CU.

48.
Likeonomics : the unexpected truth behind earning trust, influencing behavior, and inspiring action / Rohit Bhargava. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BH LI.

49.
Raise the bar : an action-based method for maximum customer reactions / Jon Taffer; with Karen Kelly. by
Material type: Text Text
Publication details: Boston : New Harvest Houghton Mifflin Harcourt, 2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658 TA RA.

50.
Contemporary selling : building relationships, creating value / Mark W. Johnston and Greg W. Marshall. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 JO CO.

51.
Nice companies finish first : why cutthroat management is over--and collaboration is in / Peter Shankman ; with Karen Kelly. by
Edition: 1st. ed.
Material type: Text Text
Publication details: New York : Palgrave Macmillan, 2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658 SH NI, ...

52.
CRM : the foundation of contemporary marketing strategy / Roger J. Baran & Robert Galka. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 BA CR.

53.
High impact marketing that gets results / Ardi Kolah. by Series: Guru in a bottle
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; a Philadelphia, PA : Kogan Page, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO HI.

54.
Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people / Joseph A. Michelli. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Education, [2014]
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4092 MI LE.

55.
Consumer-brand relationships : insights for theory and practice / edited by Marc Fetscherin ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2012
Availability: Not available: University of Wollongong in Dubai: Ordered (1).

56.
Likeable business : why today's consumers demand more and how leaders can deliver / Dave Kerpen, with Theresa Braun and Valerie Pritchard. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 KE LI.

57.
The social media MBA : your competitive edge in social media strategy development & delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, U.K. ; Hoboken, N.J. : Wiley, c2012
Other title:
  • MBA
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 HO SO.

58.
The challenger sale : taking control of the customer conversation / Matthew Dixon and Brent Adamson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio/Penguin, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 DI CH.

59.
Market your way to growth : 8 ways to win / Philip and Milton Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hobokon, NJ : John Wiley & Sons, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 KO MA.

60.
Disney U : how Disney University develops the world's most engaged, loyal, and customer-centric employees / by Doug Lipp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.3124 LI DI.

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