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	41.	Strategic brand management / Richard Elliott, Larry Percy. by Elliott, Richard H Percy, Larry Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2007 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 EL ST, ...
	42.	Return on ideas : a practical guide to making innovation pay / David Nichols. by Nichols, David, 1967- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4063 NI RE.
	43.	Enterprise transformation : understanding and enabling fundamental change / edited by William B. Rouse. by Rouse, William B Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley-Interscience, c2006 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4012 EN TE.
	44.	No cover image available Building brand community on the Harley-Davidson posse ride [videorecording]. Material type: Film; Type of visual material: videorecording Publication details: Boston : Harvard Business School, 2006 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BU IL.
	45.	The philosophy of branding : great philosophers think brands / Thom Braun. by Braun, Thom, 1953- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Sterling, VA : Kogan Page, 2004 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 BR PH, ...
	46.	Innovation management and new product development / Paul Trott. by Trott, Paul Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, 2005 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 TR IN.
	47.	Product development for the lean enterprise : why Toyota's system is four times more productive and how you can implement it / Michael N. Kennedy. by Kennedy, Michael N Material type: Text; Format: regular print Publication details: London : Oakela Press, 2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 KE PR.
	48.	Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario. by Dyer, Davis Dalzell, Frederick Olegario, Rowena Material type: Text Publication details: Boston, Mass. : Harvard Business School Press, c2004 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.7 DY RI.
	49.	The ultimate book of business brands : insights from the world's 50 greatest brands. by Crainer, Stuart Dearlove, Des Series: Capstone reference Edition: New ed. Material type: Text; Format: regular print Publication details: Oxford : Capstone, 2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CR UL.
	50.	How to develop successful new products. by Patrick, Jerry Material type: Text; Format: print regular print ; Literary form: Not fiction Publication details: Illinois : NTC Business Books, 1997 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 PA HO.
	51.	New product and brand management. by Lilien, Gary L, 1946- Rangaswamy, Arvind Material type: Text; Format: print regular print ; Literary form: Not fiction Publication details: Reading, Mass : Addison Wesley Longman, 1999 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 LI NE.