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41.
Handbook of research on effective advertising strategies in the social media age edited by Nurdan Oncel Taskiran and Recep Yilmaz by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, Pa. : Business Science Reference, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.144 HA ND.

42.
Inbound marketing : attract, engage, and delight customers online Brian Halligan, Dharmesh Shah by
Edition: Rev. and updated 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 HA IN.

43.
Big social mobile : how digital initiatives can reshape the enterprise and drive business results David F. Giannetto by
Material type: Text Text
Publication details: New York : Palgrave Macmillan, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.05 GI BI.

44.
Social media marketing : theories & applications Stephan Dahl by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles SAGE, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 DA SO.

45.
Computer-mediated marketing strategies : social media and online brand communities Gordon Bowen and Wilson Ozuem, editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, PA : Business Science Reference, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 CO MP.

46.
Social media and integrated marketing communication : a rhetorical approach Jeanne M. Persuit by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham : Lexington Books, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 PE SO.

47.
Social media guru : conquer the challenge of social media marketing and drive unlimited traffic to your site David T. Waller by
Material type: Text Text
Publication details: Lexington : CreateSpace Independent Publishing Platform, 2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 302 WA SO.

48.
Social media marketing Tracy L. Tuten and Michael R. Solomon by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 TU SO.

49.
Social media marketing : game theory and the emergence of collaboration Eric Anderson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Heidelberg ; New York : Springer, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 AN SO.

50.
Return on engagement : content strategy and web design techniques for digital marketing Tim Frick and Kate Eyler-Werve by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burlington, MA : Focal Press, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 FR RE.

51.
Brand media strategy : integrated communications planning in the digital era / Antony Young by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 YO BR.

52.
Serious games for business : using gamification to fully engage customers, employess and partners / Phaedra Boinodiris with Peter Fingar by
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Publisher: Tampa, Florida : Meghan-Kiffer Press, c2014
Other title:
  • Using gamification to fully engage customers, employess and partners
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BO SE.

53.
Branding yourself : how to use social media to invent or reinvent yourself / Erik Deckers, Kyle Lacy. by
Material type: Text Text
Publication details: Indianapolis, Ind. : Que, c2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 650.13 DE BR.

54.
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) / Dave Kerpen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE LI, ...

55.
Social marketing : good intentions / Cynthia M. Webster ... [et al.]. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Victoria : Tilde Publishing and Distribution, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 WE SO.

56.
A social strategy : how we profit from social media / Mikolaj Jan Piskorski. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Princeton, N.J. : Princeton University Press, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 PI SO.

57.
The social media MBA guide to ROI : how to measure and improve your return on investment / Christer Holloman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken : Wiley, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.144 HO SO.

58.
The best digital marketing campaigns in the world II / Damian Ryan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RY BE.

59.
The Tao of Twitter : changing your life and business 140 characters at a time / Mark W. Schaefer. by
Material type: Text Text
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 006.754 SC TA.

60.
Social media and strategic communications / edited by Hana S. Noor Al-Deen and John Allen Hendricks. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, c2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.02854678 SO CI.

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