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401.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy. by
Material type: Text Text; Format: regular print
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PE AP.

402.
Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman. by
Material type: Text Text; Format: regular print
Publication details: London : Thomson Learning, 2005
Other title:
  • Business to business marketing management : a global perspective
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BL BU, ...

403.
Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe. by
Material type: Text Text; Format: regular print
Publication details: London : Thomson Learning, 2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DO ST.

404.
Marketing management and strategy / Peter Doyle. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education, 2001
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8 DO MA, ...

405.
The value profit chain : treat employees like customers and customers like employees / James L. Heskett, W. Earl Sasser Jr., Leonard A. Schlesinger. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 HE VA.

406.
When marketing becomes a minefield. by Series: Management dilemmas
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA NA.

407.
Marketing management : text and cases / David Loudon, Robert Stevens, Bruce Wrenn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Best Business Books, an imprint of The Haworth Press, Inc., 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LO MA.

408.
Marketing kit for dummies / Alexander Hiam. by Series: --For dummies
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HI MA.

409.
Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position / Brad VanAuken. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 VA BR.

410.
Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by Series: The economist series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Princeton, NJ : Bloomberg Press, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.

411.
Brand America : the mother of all brands / Simon Anholt and Jeremy Hildreth. by
Material type: Text Text; Format: regular print
Publication details: London : Cyan Communications, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 AN BR.

412.
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2005
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 LA ES, ...

413.
Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, 2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO LA.

414.
Marketing : an introduction / Gary Armstrong, Philip Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Pearson Education, 2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

415.
Modeling the supply chain / Jeremy F. Shapiro. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pacific Grove, CA : Brooks/Cole-Thomson Learning, 2001
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.7 SH MO, ...

416.
Customer relationship management : a practical approach to effective strategy / Neil Russell-Jones. by
Material type: Text Text; Format: regular print
Publication details: Kent, UK : CIB, 2002
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.812 RU CU, ...

417.
Brands laid bare : using market research for evidence-based brand management / Kevin Ford. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 FO BR.

418.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York, N.Y. : Oxford University Press, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.

419.
Global marketing strategy / Susan P. Douglas, C. Samuel Craig. by Series: Marketing and advertising series
Edition: International ed.
Material type: Text Text; Format: regular print
Publication details: New York : McGraw-Hill, 1995
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.848 DO GL.

420.
Strategic marketing management / David A. Aaker. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 AA ST.

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