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541.
Principles of supply chain management : a balanced approach / Joel Wisner, Keah-Choon Tan, G. Keong Leong. by
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH : South-Western/Cengage, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 WI PR.

542.
No cover image available
Customer relationship management : are companies getting divorced from reality? - a literature review / Melodena S. Balakrishnan, Lien Els. by Series: Working paper series : Business, Management, Marketing ; WP50/2007
Material type: Text Text; Format: regular print
Publication details: Dubai : UOWD Research Committee, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BA CU.

543.
No cover image available
Customer relationship equity : insurance in an uncertain environment / Melodena S. Balakrishnan. by Series: Working paper series : Business, Management, Marketing ; WP49/2007
Material type: Text Text; Format: regular print
Publication details: Dubai : UOWD Research Committee, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BA CU.

544.
No cover image available
Role played by distribution and communication strategies in the marketing of innovations / Arijit Sikdar, Prakash Vel. by Series: Working paper series : Management, Marketing, Business ; WP63/2007
Material type: Text Text; Format: regular print
Publication details: Dubai : UOWD Research Committee, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.514 SI RO.

545.
Principles of supply chain management : a balanced approach / Joel D. Wisner, Keah-Choon Tan, G. Keong Leong. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2008 [i.e. c2009]
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 WI PR.

546.
Strategic market management / David A. Aaker. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 AA ST, ...

547.
Business marketing. Frank G.Bingham by
Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BI BU, ...

548.
International marketing : analysis and strategy / Sak Onkvisit and John J. Shaw. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.848 ON IN, ...

549.
Business marketing : a managerial approach / Robert W. Haas. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c1995
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA BU.

550.
Guerrilla retailing : unconventional ways to make big profits from your retail business / Jay Conrad Levinson. by Series: Guerrilla Marketing Series
Material type: Text Text; Format: regular print
Publication details: Boston : Houghton Mifflin, 2004
Other title:
  • Guerilla retailing : unconventional ways to make big profits from your retail business
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LE GU.

551.
The marketing plan handbook / Marian Burk Wood. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 WO MA, ...

552.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 9th int. ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH :. Thomson South-Western, c2007
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.804 HU BU, ...

553.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. by
Edition: 3rd int. ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2008
Other title:
  • Designing and managing the supply chain
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.5 SI DE, ...

554.
Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 DO ST.

555.
Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee. by
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2007
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 352.7 KO MA.

556.
The business of consulting : the basics and beyond / Elaine Biech ; foreword by Jim Kouzes. by Series: Pfeiffer essential resources for training and HR professionals
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Pfeiffer, c2007
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.46 BI BU.

557.
Derivatives : markets, valuation, and risk management / Robert E. Whaley. by Series: The Wiley finance series
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, c2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 332.6457 WH DE, ...

558.
Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan. by
Edition: 3rd ed.
Material type: Text Text; Format: regular print
Publication details: Amsterdam : Elsevier Butterworth-Heinemann, 2005
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 WI ST, ...

559.
International marketing : an Asia Pacific focus / Masaaki Kotabe ... [et al.]. by
Material type: Text Text; Format: regular print
Publication details: Milton, Qld. : John Wiley & Sons Australia, 2005
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 KO IN, ...

560.
Borderless business : managing the far-flung enterprise / edited by Clarence J. Mann and Klaus Götz. by
Material type: Text Text
Publication details: Westport, Conn. : Praeger, 2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.049 BO RD.

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