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601.
Global marketing management : changes, challenges and new strategies / Kiefer Lee, Steve Carter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 LE GL.

602.
Management : the basics / Morgen Witzel. by
Material type: Text Text
Publication details: London ; New York, NY : Routledge, 2004
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658 WI MA.

603.
Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 WI PR.

604.
Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Wharton School Pub., c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 GU MA.

605.
International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York. : Financial Times/Prentice Hall, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 AL IN.

606.
Knowledge-based marketing : the 21st century competitive edge / Ian Chaston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage Publications, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CH KN.

607.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy. by
Material type: Text Text; Format: regular print
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PE AP.

608.
Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman. by
Material type: Text Text; Format: regular print
Publication details: London : Thomson Learning, 2005
Other title:
  • Business to business marketing management : a global perspective
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BL BU, ...

609.
Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe. by
Material type: Text Text; Format: regular print
Publication details: London : Thomson Learning, 2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DO ST.

610.
Marketing management and strategy / Peter Doyle. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education, 2001
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8 DO MA, ...

611.
The value profit chain : treat employees like customers and customers like employees / James L. Heskett, W. Earl Sasser Jr., Leonard A. Schlesinger. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 HE VA.

612.
When marketing becomes a minefield. by Series: Management dilemmas
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA NA.

613.
Relationship marketing : management of customer relationships / Manfred Bruhn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: German
Publication details: Harlow, England ; New York : Pearson Education/Financial Times, 2003
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.812 BR RE, ...

614.
Marketing management : text and cases / David Loudon, Robert Stevens, Bruce Wrenn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Best Business Books, an imprint of The Haworth Press, Inc., 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LO MA.

615.
Marketing kit for dummies / Alexander Hiam. by Series: --For dummies
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HI MA.

616.
Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position / Brad VanAuken. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 VA BR.

617.
Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by Series: The economist series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Princeton, NJ : Bloomberg Press, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.

618.
Brand America : the mother of all brands / Simon Anholt and Jeremy Hildreth. by
Material type: Text Text; Format: regular print
Publication details: London : Cyan Communications, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 AN BR.

619.
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2005
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 LA ES, ...

620.
Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, 2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO LA.

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