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81.
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, c2015
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.84 KE GL, ...

82.
A preface to marketing management / J. Paul Peter, James H. Donnelly. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PE PR.

83.
Web marketing that works : confessions from the marketing trenches / Adam Franklin, Toby Jenkins. by
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Publisher: Queensland : John Wiley & Australia, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 FR WE.

84.
The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: West Sussex : John Wiley, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HE HA.

85.
Auto brand : building successful car brands for the future / Anders Parment. by
Material type: Text Text
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 629.2220688 PA AU.

86.
Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80019 GE NE.

87.
Cambridge marketing handbook : services / Andrew Hatcher. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : KoganPage, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA CA.

88.
Segmentation, revenue management and pricing analytics / Tudor Bodea & Mark Ferguson. by
Material type: Text Text
Publication details: New York, NY : Routledge, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.1554 BO SE.

89.
Handbook of marketing strategy / edited by Venkatesh Shankar and Gregory S. Carpenter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK : Edward Elgar, c2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 HA ND, ...

90.
The social media MBA guide to ROI : how to measure and improve your return on investment / Christer Holloman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken : Wiley, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.144 HO SO.

91.
The eBay business handbook : how anyone can build a business and make big money on eBay.co.uk / Robert Pugh. by
Edition: 3rd ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Petersfield : Harriman House, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 PU EB.

92.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp; J. Craig Andrews. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 SH AD.

93.
Mobile influence : the new power of the consumer / Chuck Martin. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Palgrave Macmillan, June 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 MA MO.

94.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. by
Edition: 4th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., c2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 SC NE, ...

95.
Transform : how leading companies are winning with disruptive social technology / Christopher Morace ; with Sara Gaviser Leslie. by
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Publisher: New York: Mcgraw-Hill Education, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 MO TR.

96.
Contemporary selling : building relationships, creating value / Mark W. Johnston and Greg W. Marshall. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 JO CO.

97.
The Complete Marketer : 60 essential concepts for marketing excellence / Malcolm McDonald and Mike Meldrum. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; Philadelphia ; New Delhi : Kogan Page Limited, [2013]
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MC CO.

98.
HBR's 10 must reads on strategic marketing. Series: HBR's 10 must reads series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, c2013
Other title:
  • HBR's ten must reads on strategic marketing
  • Harvard business review's 10 must reads on strategic marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HB RT.

99.
500 social media marketing tips : essential advice, hints and strategy for business : facebook, twitter, pinterest, google+, youtube, instragram. linkedIn, and more more! Andrew Macarthy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lexington, KY : [CreateSpace,] c2013
Other title:
  • Five hundred social media marketing tips.
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA FI.

100.
The customer centric selling : field guide to prospecting and business development / Gary Walker. by
Edition: 1 Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York: McGraw-Hill, [2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 WA CU.

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