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1.
Fashion branding and consumer behaviors : scientific models Edited by Tsan-Ming Choi by Series: International series on consumer science
Publication details: New York, NY : Springer, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 FA SH.

2.
Advertising at the edge of the Apocalypse Sut Jhally by
Material type: Film Film; Type of visual material: videorecording
Publication details: Northhampton, MA : Media Education Foundation, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 791.45 AD VE.

3.
Consumer neuroscience Edited by Moran Cerf and Manuel Garcia-Garcia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: THE MIT PRESS, c2017. London
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 CO NS.

4.
The Cambridge handbook of psychology and economic behaviour Edited by Alan Lewis by
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : Cambridge University Press, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 330.019 CA MB.

5.
Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80019 SE NS.

6.
Buyology : how everything we believe about why we buy is wrong / Martin Lindström by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Random House Business, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 LI BU.

7.
The attention merchants : the epic scramble to get inside our heads / Tim Wu by
Material type: Text Text
Availability: Not available: University of Wollongong in Dubai: Ordered (1).

8.
The psychology of consumer profiling in a digital age Barrie Gunter by Series: Routledge studies in marketing ; 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 GU PS.

9.
Brand psychology : consumer perceptions, corporate reputations Jonathan Gabay by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827019 GA BR.

10.
Click.ology : what works in online shopping and how your business can use consumer psychology to succeed Graham Jones by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Nicholas Brealey Publishing, 2014
Other title:
  • Clickology
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 JO CL.

11.
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely by
Edition: Revised and expanded edition.
Material type: Text Text
Publication details: New York : Harper Perennial, 2010
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 153.83 AR PR.

12.
Encouraging sustainable behavior : psychology and the environment edited by Hans C. M. van Trijp by
Material type: Text Text
Publication details: New York : Psychology Press, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.927 EN CO.

13.
The advertising effect : how to change behaviour / Adam Ferrier with Jennifer Fleming. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: South Melbourne, Vic. : Oxford University Press, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1019 FE AD.

14.
The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: San Francisco : Jossey-Bass, [2013]Copyright date: ©2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 MA HU.

15.
The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop / David Lewis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Nicholas brealey, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LE BR.

16.
Advertising & the end of the world [videorecording] / Sut Jhally; Sanjay Talreja; Thom Monahan; Media Education Foundation. by
Material type: Film Film; Type of visual material: videorecording
Publication details: Northhampton, MA : Media Education Foundation, c1997
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1019 JH AD.

17.
Unconscious branding : how neuroscience can empower (and inspire) marketing / by Douglas Van Praet. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 VA UN.

18.
Branding your business / James Hammond. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2011
Other title:
  • Promote your business, attract customers, build your brand through the power of emotion
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA BR.

19.
Consumption matters : a psychological perspective / Cathrine Jansson-Boyd. by
Material type: Text Text
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 306.3 JA CO.

20.
The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / by Gad Saad. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amherst, N.Y. : Prometheus Books, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 SA CO.

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