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1.
Predictive analytics for marketers : using data mining for business advantage Barry Leventhal by
Material type: Text Text
Publication details: London : KoganPage, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8302856312 LE PR.

2.
Buyology : how everything we believe about why we buy is wrong / Martin Lindström by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Random House Business, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 LI BU.

3.
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques Steven Struhl by
Material type: Text Text
Publication details: New York : Kogan Page Ltd, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80028563 ST AR.

4.
Handbook of consumer finance research edited by Jing Jian Xiao by
Edition: 2nd ed.
Material type: Text Text
Publication details: Switzerland : Springer, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 332.024 HA ND.

5.
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control Bikramjit Rishi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, PA : Business Science Reference, an imprint of IGI Global, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84091767 RI IS.

6.
Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8340285 ST HU.

7.
Why people (don't) buy : the go and stop signals Amitav Chakravarti, Manoj Thomas by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire : New York, NY : Palgrave Macmillan, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 CH WH.

8.
Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase and Simon Steinhardt. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : HarperBusiness, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 CH HI.

9.
Consumer behaviour / Leon Schiffman, Leslie Kanuk. by
Edition: 11th ed., Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education Limited, c2015
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8342 SC CO, ...

10.
Measurement for the social sciences : the C-OAR-SE method and why it must replace psychometrics / John R. Rossiter. by
Material type: Text Text
Publication details: New York : Springer, c2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 300.72 RO ME, ...

11.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : SAGE, c2011
Other title:
  • Marketing scales : multi-item measures for marketing and consumer behavior research
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HA ND.

12.
Transformative consumer research for personal and collective well-being / editors, David Glen Mick ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 TR AN.

13.
Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Philip Graves. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Boston : Nicholas Brealey Pub., 2010
Other title:
  • Consumerology
  • Consumer dot ology
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 GR CO.

14.
Marketing : the basics / Karl Moore and Niketh Pareek. by Series: The basics
Edition: 2nd ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MO MA.

15.
Consumer behavior / Leon Schiffman, Leslie Lazar Kanuk in collaboration with Joseph Wisenblit. by
Edition: 10th ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Pearson Education, c2010
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8342 SC CO, ...

16.
Critical marketing : contemporary issues in marketing / edited by Mark Tadajewski and Douglas Brownlie. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, UK ; Hoboken, NJ : Wiley, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CR IT.

17.
The age curve : how to profit from the coming demographic storm / Kenneth W. Gronbach. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343 GR AG.

18.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8342 SC CO, ...

19.
Consumer behaviour / Leon Schiffman ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: regular print
Publication details: Frenchs Forest, NSW : Pearson Education Australia, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 SC CO.

20.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
Edition: 10th ed.
Material type: Text Text; Format: regular print
Publication details: Thomson/South-Western : Mason, OH, 2006
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8342 BL CO, ...

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