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	1.	Consumer neuroscience Edited by Moran Cerf and Manuel Garcia-Garcia by Cerf, Moran [Edited by] García García, Manuel [Edited by] Material type: Text; Format: print ; Literary form: Not fiction Publication details: THE MIT PRESS, c2017. London Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 CO NS.
	2.	Predictably irrational : the hidden forces that shape our decisions / Dan Ariely by Ariely, Dan Edition: Revised and expanded edition. Material type: Text Publication details: New York : Harper Perennial, 2010 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 153.83 AR PR.
	3.	Money / Eric Lonergan. by Lonergan, Eric Edition: 2nd ed. Material type: Text Publication details: Durnham : Acumen, 2014 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 332.401 LO MO.
	4.	Winning the story wars : why those who tell and live the best stories will rule the future / Jonah Sachs. by Sachs, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business Review Press, c2012 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SA WI.
	5.	Branding your business / James Hammond. by Hammond, James, 1952- Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2011 Other title: Promote your business, attract customers, build your brand through the power of emotion Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA BR.
	6.	The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / by Gad Saad. by Saad, Gad Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amherst, N.Y. : Prometheus Books, 2011 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 SA CO.
	7.	Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong. by Tian, Kelly Dong, Lily Series: Material type: Text Publication details: London ; New York : Routledge, 2011 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 306.30951 TI CO.
	8.	Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. by Gobé, Marc Edition: Updated and rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Allworth Press, c2009 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GO EM.
	9.	Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland. by Sutherland, Max Edition: Rev. 3rd international ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Crows Nest, NSW, Australia : Allen & Unwin, 2008 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1019 SU AD, ...
	10.	Buyology : truth and lies about why we buy / Martin Lindstrom. by Lindström, Martin, 1970- Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Doubleday, c2008 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.834 LI BU, ...
	11.	Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by Ariely, Dan Edition: 1st ed. Material type: Text Publication details: New York, NY : Harper, c2008 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 330.01 AR PR.
	12.	Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. by Thaler, Richard H, 1945- Sunstein, Cass R Material type: Text Publication details: New Haven [Conn.] : Yale University Press, c2008 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 330.019 TH NU.
	13.	Why we shop : emotional rewards and retail strategies / Jim Pooler. by Pooler, Jim Material type: Text; Format: print ; Literary form: Not fiction Publication details: Westport, CT : Praeger, 2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 PO WH.
	14.	The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy. by O'Shaughnessy, John O'Shaughnessy, Nicholas J, 1954- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, c2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 OS MA.
	15.	How customers think : essential insights into the mind of the market / Gerald Zaltman. by Zaltman, Gerald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business School Press, c2003 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8342 ZA HO, ...