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1.
Designing B2B brands : lessons from Deloitte and 195,000 brand managers Carlos Martinez Onaindía & Brian Resnick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 MA DE.

2.
A practitioner's guide to account-based marketing : accelerating growth in strategic accounts Bev Burgess, Dave Munn by
Material type: Text Text
Publication details: New York : Kogan Page, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 BU PR.

3.
Fundamentals of business-to-business marketing : mastering business markets Michael Kleinaltenkamp ... [et al.] by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham : Springer, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 FU ND.

4.
Business-to-business marketing Ross Brennan, Louise Canning, Raymond McDowell by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 BR BU.

5.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western, Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.804 HU BU, ...

6.
Business to business marketing : a value-driven approach / Wim G. Biemans. by
Material type: Text Text; Format: regular print
Publication details: London : McGraw Hill, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BI BU.

7.
Business-to-business brand management : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. by Series: Advances in business marketing and purchasing ; 15
Material type: Text Text; Format: regular print
Publication details: Bingley UK : JAI Press, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BU SI.

8.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 10th ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH :. Thomson South-Western, Cengage Learning, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HU BU.

9.
Business marketing. Frank G.Bingham by
Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BI BU, ...

10.
Business marketing : a managerial approach / Robert W. Haas. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c1995
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA BU.

11.
The fundamentals of business to business sales and marketing / John M. Coe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 CO FU.

12.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 HU BU.

13.
Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman. by
Material type: Text Text; Format: regular print
Publication details: London : Thomson Learning, 2005
Other title:
  • Business to business marketing management : a global perspective
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BL BU, ...

14.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Harcourt College Publishers, c2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 HU BU.

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