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	1.	Ethnic marketing : theory, practice and entrepreneurship Guilherme D. Pires and John Stanton by Pires, Guilherme D Stanton, John L Series: Routledge studies in marketing ; 5 Material type: Text Publication details: New York : Routledge, Taylor & Francis Group, c2019 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812089 PI ET.
	2.	Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth W. Chan Kim, Renee Mauborgne by Kim, W. Chan Mauborgne, Renee Publication details: London : Macmillan, c2017 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658 KI BL.
	3.	Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim; Renee Mauborgne by Kim, W. Chan Mauborgne, Renee Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Review Press, c2015 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 KI BL, ...
	4.	Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox by Venkatesan, Rajkumar Farris, Paul Wilcox, Ronald T Material type: Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, New Jersey : Pearson Education, c2015 Availability: Not available: University of Wollongong in Dubai: Checked out (1).
	5.	Marketing and sales analytics : proven techniques and powerful applications from industry leaders Cesar A. Brea by Brea, Cesar A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson, c2017 Online resources: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8 BR MA, ...
	6.	Segmentation, revenue management and pricing analytics / Tudor Bodea & Mark Ferguson. by Bodea, Tudor Ferguson, Mark, 1969- Material type: Text Publication details: New York, NY : Routledge, c2014 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.1554 BO SE.
	7.	The long tail : why the future of business is selling less of more / Chris Anderson. by Anderson, Chris, 1961- Edition: 1st pbk. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Hyperion, c2008 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 AN LO, ...
	8.	The dream : how I learned the risks and rewards of entrepreneurship and made millions / Gurbaksh Chahal. by Chahal, Gurbaksh Edition: 1st Palgrave Macmillan ed. Material type: Text Publication details: New York : Palgrave Macmillan, 2010, c2008 Other title: How I learned the risks and rewards of entrepreneurship and made millions Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.04092 CH DR.
	9.	Wonder woman : marketing secrets for the trillion-dollar customer / Iain Ellwood with Sheila Shekar. by Ellwood, Iain Shekar, Sheila Material type: Text; Format: print ; Literary form: Not fiction Publication details: Basingstoke [England] ; New York : Palgrave Macmillan, 2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 EL WO.
	10.	The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema. by Treacy, Michael Wiersema, Frederik D., (Frederik Derk) Edition: [Expanded ed.]. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Reading, Mass. : Addison-Wesley Pub. Co., c1997 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 TR DI.
	11.	Market segmentation : conceptual and methodological foundations / Michel Wedel, Wagner A. Kamakura. by Wedel, Michel Kamakura, Wagner A Edition: 2nd ed. Material type: Text Publication details: Boston : Kluwer Academic, c2000 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 WE MA, ...