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	1.	Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LE AN.
	2.	Business marketing. Frank G.Bingham by Bingham, Frank G Gomes, Roger Knowles, Patricia A Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2005 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BI BU, ...
	3.	Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Series: McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irvin, 2004, c2005 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LE AN.
	4.	Brand America : the mother of all brands / Simon Anholt and Jeremy Hildreth. by Anholt, Simon Hildreth, Jeremy Material type: Text; Format: regular print Publication details: London : Cyan Communications, 2004 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 AN BR.
	5.	Principles of service marketing and management / Christopher Lovelock, Lauren Wright. by Lovelock, Christopher H Wright, Lauren Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall, 2001 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 LO PR, ...
	6.	Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Edition: 3rd ed. Material type: Text; Format: print regular print ; Literary form: Not fiction Publication details: Burr Ridge, Illinois : Irwin, 1994 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LE AN.