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1.
The practice of public relations Fraser P. Seitel by
Edition: 13th ed.
Material type: Text Text
Publication details: Boston : Pearson, 2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.20973 SE PR.

2.
Fund raising and public relations : a critical analysis / Kathleen S. Kelly by Series: Communication
Material type: Text Text
Publication details: Hillsdale, N.J. : L. Erlbaum Associates, 2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.15224 LE FU.

3.
Public relations writing and media techniques / Dennis L. Wilcox, Bryan H. Reber by
Edition: 8th ed.
Material type: Text Text
Publication details: Boston : Pearson, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 WI PU.

4.
Public relations writing and media techniques / Dennis L. Wilcox, Bryan H. Reber. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson Education, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 808.066659 WI PU.

5.
Marketing the moon : the selling of the Apollo lunar program / David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cambridge, Massachusetts : The MIT Press, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.29629454 SC MA.

6.
Public relations cases / Darrell C. Hayes, Jerry A. Hendrix, Pallavi Damani Kumar. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Wadsworth/Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.2 HA PU, ...

7.
Public relations writing : the essentials of style and format / Thomas H. Bivins by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 BI PU.

8.
Public relations cases / Darrell C. Hayes, Jerry A. Hendrix, Pallavi Damani Kumar. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Wadsworth/Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 HA PU.

9.
How McGruff and the crying Indian changed America : a history of iconic Ad Council campaigns / Wendy Melillo by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Washington, DC : Smithsonian Books, c2013
Other title:
  • How McGruff & the crying Indian changed America
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1936173 ME HO.

10.
Advertising and public relations law / Roy L. Moore, Carmen Maye, Erik L. Collins. by
Edition: 2nd ed.
Material type: Text Text
Publication details: New York, NY : Routledge, 2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 343.73082 MO AD.

11.
Public relations campaign strategies : planning for implementation / Robert Kendall. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Addison-Wesley, c1996
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 KE PU.

12.
The practice of public relations / Fraser P. Seitel. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.2 SE PR, ...

13.
Public relations writing and media techniques / Dennis L. Wilcox. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Allyn & Bacon/Pearson Education, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 808.06659 WI PU.

14.
Public relations : the profession and the practice / Dan Lattimore ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2012
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 659.2 LA PU, ...

15.
The AMA handbook of public relations / Robert L. Dilenschneider ; foreword by Maria Bartiromo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2010
Other title:
  • American Management Association handbook of public relations
  • Handbook of public relations
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 DI AM.

16.
Adventures in public relations : case studies and critical thinking / David W. Guth, Charles Marsh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson/ Allyn & Bacon, 2005
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.20973 GU AD, ...

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