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1.
Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less Joe Pulizzi by
Material type: Text Text
Publication details: New York : McGraw-Hill Education, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PU EP.

2.
Multi-platform advertising strategies in the global marketplace Edited by Kenneth C.C. Yang by Series: A volume in the advances in marketing, customer relationship management, and e-services
Material type: Text Text
Publication details: Hershey : IGI global, c2018
Other title:
  • Multi platform advertising strategies in the global marketplace
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.13 MU LT.

3.
Marketing for tourism, hospitality & events : a global & digital approach Simon Hudson and Louise Hudson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications Limited, c2017
Other title:
  • Marketing for tourism, hospitality and events : a global and digital approach
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 HU MA, ...

4.
Transcultural marketing : building customer relationships in multicultural America / Marye Tharp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : M.E. Sharpe, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812080973 TH TR.

5.
Targeted : how technology is revolutionizing advertising and the way companies reach consumers / Mike Smith by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 SM TA.

6.
How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh, Mattias Behrer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BE HO.

7.
Childhood under siege : how big business targets children / Joel Bakan. by
Edition: 1st Free Press hardcover ed.
Material type: Text Text
Publication details: New York : Free Press, 2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 339.47083 BA CH.

8.
Marketing strategy & competitive positioning Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Financial Times/Prentice Hall, c2012
Other title:
  • Marketing strategy and competitive positioning
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.802 HO MA, ...

9.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 MO GL.

10.
Wonder woman : marketing secrets for the trillion-dollar customer / Iain Ellwood with Sheila Shekar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke [England] ; New York : Palgrave Macmillan, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 EL WO.

11.
Meatball sundae : is your marketing out of sync? / Seth Godin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio, 2007
Other title:
  • Is your marketing out of sync
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 GO ME.

12.
The age curve : how to profit from the coming demographic storm / Kenneth W. Gronbach. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343 GR AG.

13.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : FT Prentice Hall, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HO MA.

14.
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times/Prentice Hall, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HO MA.

15.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MO GL.

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