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Customer relationship management : are companies getting divorced from reality? - a literature review / Melodena S. Balakrishnan, Lien Els. by Series: Working paper series : Business, Management, Marketing ; WP50/2007
Material type: Text Text; Format: regular print
Publication details: Dubai : UOWD Research Committee, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BA CU.

2.
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Strategic branding of destinations : a framework / Melodena S. Balakrishnan. by Series: ,Working paper series : Business, Management, Marketing ; WP48/2007
Material type: Text Text; Format: regular print
Publication details: Dubai : UOWD Research Committee, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA ST.

3.
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Customer relationship equity : insurance in an uncertain environment / Melodena S. Balakrishnan. by Series: Working paper series : Business, Management, Marketing ; WP49/2007
Material type: Text Text; Format: regular print
Publication details: Dubai : UOWD Research Committee, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BA CU.

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