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Marketing strategy and competitive positioning Graham J. Hooley
by Hooley, Graham J. Edition: 7th Publisher: Pearson 2020Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.802 HO MA.
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Marketing strategy & competitive positioning Graham Hooley ... [et al].
by Hooley, Graham | Piercy, Nigel F | Nicoulaud, Brigitte | Rudd, John M. Edition: 7th ed. Publisher: Harlow : Pearson ; c2020Other title: Marketing strategy and competitive positioning.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.802 HO MA.
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Understanding cross-cultural management Marie-Joelle Browaeys and Roger Price
by Browaeys, Marie-Joelle | Price, Roger, 1946-. Edition: 4th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : New York : Pearson, c2019Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.3008 BR UN.
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AS core mathematics for Edexcel Rosemary Emanuel and John Wood
by Emanuel, Rosemary | Wood, J. R, 1957-. Material type: Book Publisher: London : Pearson Education Limited, c2004Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 510.76 EM AS.
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Digital marketing : Strategy, implementation and practice Dave Chaffey, Fiona Ellis-Chadwick
by Chaffey, Dave | Ellis-Chadwick, Fiona. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson Education, c2022Other title: Digital marketing : strategy, implementation and practice.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.87202854678 CH DI.
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International financial management Geert J. Bekaert, Robert J. Hodrick
by Bekaert, Geert J | Hodrick, Robert J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Essex : Pearson Education Limited, c2017Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.1599 BE IN.
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Interactive computer graphics Edward Angel, Dave Shreiner
by Angel, Edward | Shreiner, Dave | Bhattacharya, Arup [Contribution by] | Mukherjee, Soumen [Contribution by]. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2020Online access: Ebook | Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 006.66 AN IN.
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Principles of marketing Philip Kotler, Gary Armstrong
by Kotler, Philip | Armstrong, Gary. Edition: 18th ed. Publisher: Harlow, UK : Pearson Eductaion Limited, c2021Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.8 KO PR.
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Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.
by Bendle, Neil T | Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J. Edition: 4th ed.Material type: Book Publisher: Upper Saddle River (N.J.) : Pearson Education, c2020Other title: Manager's guide to measuring marketing performance.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.83 BE MA.
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Essentials of economics R.Glenn Hubbard, Anne Garnett, Philip E. T. Lewis, Anthony Patrick O'Brien
by Hubbard, R Glenn | Garnett, Anne | Lewis, Philip E.T | O'Brien, Anthony Patrick. Edition: 4th ed. Publisher: Australia, Pearson Education : c2019Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 330.
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Strategic brand management : building, measuring and managing brand equity Kevin Keller
by Keller, Kevin Lane, 1956-. Edition: 5th ed.Material type: Book Publisher: New York : Pearson Education, c2020Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.8/27.
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Managing change Bernard Burnes
by Burnes, Bernard, 1953-. Edition: 7th ed.Material type: Book Publisher: Harlow, England : Pearson, c2017Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.406 BU MA.
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Marketing management Philip Kotler, Kevin Lane Keller
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 16 ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2022Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.8 KO MA.
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Principles of economics John Sloman, Keith Norris, Dean Grant
by Sloman, John | Norris, Keith | Grant, Dean. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: French Forest, NSW : Pearson Education, c2014Online access: Ebook Link Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 330 SL PR.
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Operations management Sustainability and Supply Chain Management Jay Heizer, Barry Render and Chuck Munson
by Heizer, Jay. Edition: 14th ed. Publisher: Pearson, c2023Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.5 HE OP.
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Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack
by Clow, Kenneth E | Baack, Donald. Edition: 9th ed. Publisher: Harlow : Pearson, c2021Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 659.1 CL IN.
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Principles of marketing Philip Kotler, Gary Armstrong
by Kotler, Philip | Armstrong, Gary. Edition: 19th ed. Publisher: Harlow, UK : Pearson Eductaion Limited, c2024Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.8 KO PR.
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Consumer behavior : buying, having, and being Michael R. Solomon
by Solomon, Michael R. Edition: 14th global ed.Material type: Book Publisher: Harlow : Pearson, c2023Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.8342 SO CO.
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Communication for business and the professions : strategies and skills Judith Dwyer
by Dwyer, Judith. Edition: 7th ed. Publisher: Melbourne, Vic. Pearson Australia, c2020Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.45 DW CO.
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Accounting information systems Marshall B. Romney, Paul John Steinbart
by Romney, Marshall B | Steinbart, Paul John. Edition: 15th ed. Publisher: Harlow, England : Pearson, c2021Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 657.0285 RO AC.
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