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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C., (Jerry Corrie), 1944-. Edition: 9th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Irwin, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8342 PE CO.
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Everything I know about business I learned at McDonald's : the 7 leadership principles that drive break out success / Paul Facella, with Adina Genn.
by Facella, Paul | Genn, Adina M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.4 FA EV.
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The presentation secrets of Steve Jobs : how to be insanely great in front of any audience / Carmine Gallo.
by Gallo, Carmine. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.452 GA PR.
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Investing in gold : the essential safe haven investment for every portfolio / Jonathan Spall.
by Spall, Jonathan. Material type: Book Publisher: New York : McGraw-Hill, c2009Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 332.644241 SP IN.
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The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Duane E. Knapp.
by Knapp, Duane E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2008Other title: Brand promise.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 KN BR.
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Construction purchasing & supply chain management / W.C. Benton, Jr., Linda F. McHenry.
by Benton, W. C, 1948- | McHenry, Linda F. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2010Other title: Construction purchasing and supply chain management.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 692 BE CO.
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Anywhere : how global connectivity is revolutionizing the way we do business / Emily Nagle Green.
by Green, Emily Nagle. Material type: Book Publisher: New York : McGraw-Hill, c2010Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.054678 GR AN.
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Everything I know about marketing I learned from Google / Aaron Goldman.
by Goldman, Aaron, 1978-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 GO EV.
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The customer rules : the 14 indispensable, irrefutable, and indisputable qualities of the greatest service companies in the world / C. Britt Beemer, Robert L. Shook.
by Beemer, C. Britt | Shook, Robert L, 1938-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw Hill, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.812 BE CU.
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Selling in a new market space : getting customers to buy your innovative and disruptive products / Brian G. Burns and Tom U. Snyder.
by Burns, Brian G | Snyder, Tom U. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.85 BU SE.
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CustomerCentric selling / Michael T. Bosworth, John R. Holland, and Frank Visgatis.
by Bosworth, Michael T | Holland, John R | Visgatis, Frank. Edition: 2nd ed., [Fully rev. and expanded].Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.85 BO CU.
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MBA in a nutshell / Milo Sobel.
by Sobel, Milo. Material type: Book Publisher: New York : McGraw-Hill, c2010Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658 SO MB.
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The HR toolkit : an indispensable resource for being a credible activist / Denise A. Romano.
by Romano, Denise A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.3 RO HR.
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Islamic finance and banking system : philosophies, principles & practices / Sudin Haron, Wan Nursofiza Wan Azmi.
by Sudin Haron | Nursofiza Wan Azmi. Material type: Book Publisher: Kuala Lumpur ; New York : McGraw Hill, c2009Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Islamic Collection 332.1091767 SU IS.
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The consultant's guide to results-driven business proposals : how to write proposals that forecast impact and ROI / Jack Phillips and Patricia Pulliam Phillips.
by Phillips, Jack J, 1945- | Phillips, Patricia Pulliam. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.453 PH CO.
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Boost your hiring IQ / Carole Martin.
by Martin, Carole (Carole Hurd). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2007Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.3112 MA BO.
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The McKinsey mind : understanding and implementing the problem-solving tools and management techniques of the world's top strategic consulting firm / Ethan M. Rasiel and Paul N. Friga.
by Rasiel, Ethan M | Friga, Paul N. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2002Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.4 RA MC.
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Training and collaboration with virtual worlds : how to create cost-saving, efficient and engaging programs / by Alex Heiphetz and Gary Woodill.
by Heiphetz, Alex | Woodill, Gary. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.312404 HE TR.
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Careers in marketing / Lila Stair and Leslie Stair.
by Stair, Lila B | Stair, Leslie. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8002373 ST CA.
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The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success / Carmine Gallo.
by Gallo, Carmine. Material type: Book; Format:
print
; Nature of contents:  ; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.4063 GA IN.
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