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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.

by Morgan, Adam.

Edition: 2nd ed., Rev. & expanded.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.827 MO EA.

Fundamentals of human resource management / David A. DeCenzo, Stephen P. Robbins ; tenth edition contributor, Susan L. Verhulst.

by DeCenzo, David A | Robbins, Stephen P, 1943- | Verhulst, Susan L.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, c2010Other title: Human resource management.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.3 DE FU.

The marketing plan / William A. Cohen.

by Cohen, William A, 1937-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c2001Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 CO MA.

The art of strategic planning for information technology : crafting strategy for the 90s / Bernard H. Boar.

by Boar, Bernard H, 1947- | American Telephone and Telegraph Company.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : J. Wiley, c1993Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.4012 BO AR.

Software engineering : principles and practice / Hans van Vliet.

by Vliet, Hans van.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester [England] ; New York : John Wiley, 2000Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 005.1 VL SO.

Introduction to statistical quality control / Douglas C. Montgomery.

by Montgomery, Douglas C.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley, c2001Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.562 MO IN.

Big Java / Cay Horstmann.

by Horstmann, Cay S, 1959-.

Material type: book Book Publisher: [New York] : Wiley, c2002Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 005.133 HO BI.

Investment management / Stephen Lofthouse.

by Lofthouse, Stephen | Lofthouse, Stephen.

Edition: 2nd ed.Material type: book Book Publisher: Chichester, West Sussex, England ; New York : Wiley, 2001Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 332.6 LO IN.

Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.

by Doyle, Peter, 1943 June 23-2003.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester ; New York : Wiley, c2000Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 DO VA.

Computer security / Dieter Gollmann.

by Gollmann, Dieter.

Material type: book Book Publisher: Chichester ; New York : Wiley, c1999Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 005.8 GO CO.

Internet security for business / Terry Bernstein ... [et al.].

by Bernstein, Terry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c1996Availability: No items available

Computing concepts with C++ essentials / Cay Horstmann.

by Horstmann, Cay S, 1959-.

Edition: 3rd ed.Material type: book Book Publisher: New York : Wiley, c2003Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 005.133 HO CO.

Knowledge@Wharton on building corporate value / Mukul Pandya ... [et al.].

by Pandya, Mukul, 1957-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley, c2003Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.800285 PA KN.

Managerial accounting / James Jiambalvo.

by Jiambalvo, James, 1948-.

Material type: book Book Publisher: New York : Wiley, c2001Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.1511 JI MA.

Understanding marketing : a European casebook / by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont.

by Phillips, Celia M | Pruyn, Ad | Kestemont, Marie-Paule.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester ; New York : Wiley, c2000Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PH UN.

The alchemy of finance : reading the mind of the market / George Soros ; foreword by Paul Tudor Jones II.

by Soros, George.

Material type: book Book Publisher: New York : J. Wiley, c1994Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 332.678 SO AL.

Socially responsible investment : a global revolution / Russell Sparkes.

by Sparkes, Russell.

Material type: book Book Publisher: New York : J. Wiley, c2002Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 332.678 SP SO.

Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt.

by Schmitt, Bernd.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c2003Availability: No items available Checked out (1).

Finance : a fine art / Michel Fleuriet.

by Fleuriet, Michel.

Material type: book Book Publisher: Chichester : Wiley, c2003Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 330 FL FI.

The data warehouse lifecycle toolkit : expert methods for designing, developing, and deploying data warehouses / Ralph Kimball ... [et al.].

by Kimball, Ralph.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c1998Other title: Lifecycle toolkit.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.4038 DA TA.

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