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	1.	Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley, Donald W. Jugenheimer by Kelley, Larry D Jugenheimer, Donald W Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.
	2.	Campaigns that shook the world : the evolution of public relations Danny Rogers ; with a foreword by Martin Sorrell by Rogers, Danny Sorrell, Martin [Foreword by] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.113 RO CA.
	3.	Media Planning in Action / Steve Dix by Dix, Steve Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: South Melbourne : Cengage Learning Australia, c2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 DI ME.
	4.	Strategic thinking for advertising creatives / Alice Kavounas Taylor. by Taylor, Alice Kavounas [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: London : Laurence King Publishing, 2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.113 TA ST.
	5.	The best digital marketing campaigns in the world II / Damian Ryan. by Ryan, Damian Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RY BE.
	6.	The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by Barry, Pete. (Pete S.) Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Thames & Hudson, 2012 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BA AD.
	7.	Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken. by Pricken, Mario Material type: Text Publication details: London : Thames & Hudson, c2010 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.1 PR CR.
	8.	Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. by Springer, Paul Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, c2009 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.113 SP AD, ...
	9.	Permission marketing : turning strangers into friends, and friends into customers / Seth Godin. by Godin, Seth Material type: Text; Format: regular print Publication details: New York : Free Press Business, 2002 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 GO PE.
	10.	Truth, lies, and advertising : the art of account planning / Jon Steel. by Steel, Jon Series: An Adweek book Material type: Text; Format: regular print Publication details: New York : Wiley, c1998 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 ST TR.