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1.
The role of origin of fame in influencer branding : a comparative analysis of German and Russian consumers Julia Sinnig ; with a foreword by Univ.-Prof. Dr. Christoph Burmann by Series: Innovatives Markenmanagement
Material type: Text Text
Publication details: Wiesbaden : Springer Gabler, 2020
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 SI RO.

2.
Brand love is not enough : a theory of consumer brand relationship in practice Max Blackston by
Material type: Text Text
Publication details: New York, NY : Routledge, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BL BR.

3.
Store choice, store location, and market analysis edited by Neil Wrigley by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : New York : Routledge, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 ST OR.

4.
The innovator's method : bringing the lean startup into your organization Nathan Furr, Jeff Dyer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business Review Press, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4063 FU IN.

5.
The butterfly effect in competitive markets : driving small changes for large differences Rajagopal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Palgrave Macmillan, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RA BU.

6.
The economics of quality, grades, and brands Peter Bowbrick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.562 BO EC.

7.
No logo [videorecording] : brands, globalization, resistance / executive producers, Sut Jhally, Loretta Alper ; producer/editor/camera, Kelly Garner. by
Material type: Film Film; Type of visual material: videorecording
Language: English, en, g f, re, Spanish
Publication details: Northampton, Mass. : Media Education Foundation, 2003
Other title:
  • Brands, globalization, resistance
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 NO LO.

8.
The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Basingstoke : Palgrave Macmillan, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343 SI BR.

9.
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. by
Edition: Updated and rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Allworth Press, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GO EM.

10.
Exotic preferences : behavioral economics and human motivation / George Loewenstein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 EX OT.

11.
Buying styles : simple lessons in selling the way your customer buys / Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMA/American Management Association, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 WI BU.

12.
Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8342 SH CU, ...

13.
Customer behaviour : consumer behaviour & beyond / Robert Widing ...[et al.]. by
Edition: Pacific Rim ed.
Material type: Text Text; Format: regular print
Publication details: Southbank, Vic. : Thompson, 2003
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8342 WI CU, ...

14.
Cheap : the real cost of the global trend for bargains, discounts & consumer choice / David Bosshart. by
Material type: Text Text
Publication details: London ; Philadelphia : Kogan Page, 2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 339.47 BO CH.

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