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1.
Consumer neuroscience Edited by Moran Cerf and Manuel Garcia-Garcia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: THE MIT PRESS, c2017. London
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 CO NS.

2.
Handbook of consumer finance research edited by Jing Jian Xiao by
Edition: 2nd ed.
Material type: Text Text
Publication details: Switzerland : Springer, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 332.024 HA ND.

3.
Winning the story wars : why those who tell and live the best stories will rule the future / Jonah Sachs. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business Review Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SA WI.

4.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : SAGE Publications, c2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8342 MO CO, ...

5.
The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / by Gad Saad. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amherst, N.Y. : Prometheus Books, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 SA CO.

6.
Islamic branding and marketing : creating a global islamic business / Paul Temporal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : John Wiley, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 381.088297 TE IS.

7.
Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong. by Series:
Material type: Text Text
Publication details: London ; New York : Routledge, 2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 306.30951 TI CO.

8.
Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. by
Material type: Text Text
Publication details: New Haven [Conn.] : Yale University Press, c2008
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 330.019 TH NU.

9.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8342 SC CO, ...

10.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 DE CO.

11.
The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 OS MA.

12.
How customers think : essential insights into the mind of the market / Gerald Zaltman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c2003
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8342 ZA HO, ...

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