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1.
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Customer relationship equity : insurance in an uncertain environment / Melodena S. Balakrishnan. by Series: Working paper series : Business, Management, Marketing ; WP49/2007
Material type: Text Text; Format: regular print
Publication details: Dubai : UOWD Research Committee, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BA CU.

2.
Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 RU CU.

3.
Return on customer : creating maximum value from your scarcest resource / Don Peppers and Martha Rogers. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Currency/Doubleday, 2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 PE RE.

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