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	1.	Crafting the customer experience for people not like you : how to delight and engage the customers your competitors don't understand / Kelly McDonald. by McDonald, Kelly Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, 2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 MC CR.
	2.	No cover image available Customer relationship equity : insurance in an uncertain environment / Melodena S. Balakrishnan. by Balakrishnan, Melodena S Series: Working paper series : Business, Management, Marketing ; WP49/2007 Material type: Text; Format: regular print Publication details: Dubai : UOWD Research Committee, 2007 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BA CU.
	3.	Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas. by Rust, Roland T Lemon, Katherine N., (Katherine Newell) Narayandas, Das Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 RU CU.
	4.	Return on customer : creating maximum value from your scarcest resource / Don Peppers and Martha Rogers. by Peppers, Don Rogers, Martha, Ph.D Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Currency/Doubleday, 2005 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 PE RE.