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1.
Strategic marketing : concepts and cases Russell Abratt and Michael Bendixen by
Publication details: London ; New York : Routledge, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.800722 AB ST.

2.
Marketing Paul Baines, Chris Fill and Sara Rosengren by
Edition: 4th ed.
Material type: Text Text
Publication details: Oxford : Oxford University Press, c2017
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8 BA MA, ...

3.
International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon by
Edition: 7th ed.
Material type: Text Text
Publication details: Australia : Cengage Learning, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 DO IN.

4.
Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick by
Edition: 8th ed. David Jobber and Fiona Ellis-Chadwick
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Higher Education, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 JO PR.

5.
Services marketing cases in emerging markets : an Asian perspective Sanjit Jumar Roy, Dilip S. Mutum, Bang Nguyen, editors by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland : Springer, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SE RV.

6.
Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008
Other title:
  • Lessons from the world's strongest brands
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE BE, ... Not available: University of Wollongong in Dubai: Checked out (1).

7.
Business-to-business marketing Ross Brennan, Louise Canning, Raymond McDowell by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 BR BU.

8.
Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, New Jersey : Pearson Education, c2015
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

9.
Global marketing management / Warren J. Keegan, with Elyse Arnow Brill. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, c2014
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.84 KE GL, ...

10.
Brand and talent / Kevin Keohane. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8127 KE BR.

11.
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, c2015
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.84 KE GL, ...

12.
Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick. by
Edition: 7th ed. David Jobber and Fiona Ellis-Chadwick
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Maidenhead : McGraw-Hill Higher Education, c2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 JO PR, ...

13.
Marketing / Paul Baines and Chris Fill. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford : Oxford University Press, c2014
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

14.
International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 DO IN.

15.
A framework for marketing management. Philip Kotler; Kevin Lane Keller. by
Edition: 5th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO FR.

16.
The best digital marketing campaigns in the world II / Damian Ryan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RY BE.

17.
Strategic marketing problems : cases and comments / Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin. by Series: Always learning
Edition: 13th ed., International edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston [Massachusetts] : Pearson, 2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 KE ST, ...

18.
Marketing management and strategy : an African casebook / Edited by George Tesar and John Kuada. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London: New York : Routledge, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80096 MA RK.

19.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western, Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.804 HU BU, ...

20.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: International ed., 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; [London : McGraw-Hill], 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CR ST.

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