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1.
Entertainment science : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston by
Material type: Text Text
Publication details: Cham, Switzerland : Springer, c2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 380 HE EN.

2.
Arts marketing insights : the dynamics of building and retaining performing arts audiences / Joanne Scheff Bernstein ; foreword by Philip Kotler. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 791.0698 BE AR.

3.
Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008
Other title:
  • Entertainment marketing and communication
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 790.2 SA EN, ...

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