Image from Amazon.com
Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.Description: xxii, 489 p. : ill ; 23 cmISBN: - 9780131986220
- 0131986228 (13: 978-0-13-198622-0)
- Entertainment marketing and communication
- Leisure industry -- United States -- Marketing
- Performing arts -- United States -- Marketing
- Entertainment events -- United States -- Marketing
- Amusements -- United States -- Marketing
- Tourism -- United States -- Marketing
- Recreation -- United States -- Marketing
- Consumer behavior -- United States
- Communication in marketing -- United States
- 790.2 22
- GV188.3.U6 S29 2008
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 790.2 SA EN (Browse shelf(Opens below)) | Available | T0039969 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 790.2 SA EN (Browse shelf(Opens below)) | Available | T0035752 |
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.