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1.
Retail marketing strategy : delivering shopper delight Constant Berkhout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : KoganPage, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BE RE.

2.
Advertising : an integrated marketing communication perspective George E Belch ...[et al.] by
Edition: 3rd ed.
Publication details: Sydney, N.S.W. : McGraw-Hill Education, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE AD.

3.
Integrated marketing communications Bill Chitty, Edwina Luck, Barker, Sassenberg, Terence A. Shimp, J. Craig Andrews by
Publication details: Southbank : Victoria Cengage, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CH IN.

4.
The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead sale Erik Peterson ... [et al.] by
Material type: Text Text
Publication details: New York : McGraw-Hill Education, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 PE TH.

5.
Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott by
Edition: 5th ed.
Material type: Text Text
Publication details: Oxford (GB) : Oxford University Press, 2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 659.1 PE ST, ...

6.
Integrated marketing communications / by William Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp by
Edition: 4th ed.
Publication details: South Melbourne, Victoria, Australia : Cengage Learning, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 CH IN. Not available: University of Wollongong in Dubai: Checked out (1).

7.
From impossible to inevitable : how hyper-growth companies create predictable revenue Aaron Ross and Jason Lemkin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : Wiley, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.81 RO FR.

8.
The hybrid sales channel : how to ignite growth by bridging the gap between direct and indirect sales Rich Blakeman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 HY BR.

9.
Principles and practice of social marketing : an international perspective Rob Donovan and Nadine Henley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge : New York : Cambridge University Press, 2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 DO PR, ...

10.
Marketing, sales and customer management (MSC) : an integrated overall B2B management approach Richard Hofmaier by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Munich : De Gruyter Oldenbourg, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 HO MA.

11.
Marketing and promoting your business : products and services Ian Birt by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Prahran, Vic. : Tilde Publishing, c2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BI MA, ...

12.
Advertising and promotion / Chris Hackley and Rungpaka Amy Hackley by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE Publications, c2015
Other title:
  • Advertising & promotion
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 HA AD.

13.
Advertising and promotion : an integrated marketing communications perspective George E. Belch & Michael A. Belch by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : McGraw-Hill Education, c2015
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 659.1 BE AD, ...

14.
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST. Not available: University of Wollongong in Dubai: Checked out (2).

15.
Selling today : partnering to create value / Gerald L Manning; Michael Ahearne ; Barry L Reece. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson Education, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 MA SE.

16.
Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80019 GE NE.

17.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp; J. Craig Andrews. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 SH AD.

18.
The customer centric selling : field guide to prospecting and business development / Gary Walker. by
Edition: 1 Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York: McGraw-Hill, [2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 WA CU.

19.
Marketing communications : brands, experiences and participation / Chris Fill. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 FI MA.

20.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States ; United Kingdom : South-Western/Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SH IN.

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