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	1.	Sports marketing : a practical approach / Larry DeGaris by DeGaris, Larry Material type: Text Publication details: London : Routledge, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 796.0688 DE SP.
	2.	Strategic sport marketing / David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk, Adam Karg. by Westerbeek, Hans Quick, Shayne P. (Shayne Pearce) Funk, Daniel C Karg, Adam Shilbury, David Shilbury, David Series: Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Sydney : Allen & Unwin, c2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 796.0698 SH ST.
	3.	Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close. by Kahle, Lynn R [Editor.] Close, Angeline [Editor.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, c2011 Other title: Consumer behavior knowledge for effective sports & event marketing Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 796.0698 CO NS.
	4.	No cover image available Marketing the sports organisation : building networks and relationships / Alain Ferrand and Scott McCarthy. by Ferrand, Alain, 1952- McCarthy, Scott, 1958- Material type: Text Publication details: London : Routledge, 2009 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.4379606 FE MA.
	5.	The marketing of sport / edited by John Beech and Simon Chadwick. by Beech, John G, 1947- Chadwick, Simon, 1964- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2007 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 796.0698 MA RK.
	6.	Sports sponsorship and marketing communications : a European perspective / Wim Lagae. by Lagae, Wim Material type: Text; Format: print ; Literary form: Not fiction Language: English Original language: Dutch Publication details: Harlow, England ; New York : Financial Times Prentice Hall, c2005 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 796.0698 LA SP.
	7.	The ultimate guide to sports marketing / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti. by Graham, Stedman Goldblatt, Joe Jeff, 1952- Neirotti, Lisa Delpy Graham, Stedman. Ultimate guide to sport event management and marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2001 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 796.069 GR UL.
	8.	No cover image available Introduction to sport marketing : a practical approach / Aaron C.T. Smith. by Smith, Aaron, 1972- Series: ( Sport management series) Material type: Text; Format: regular print Publication details: London :. Butterworth-Heinemann, 2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 796.0698 SM IN.
	9.	Sports marketing : a strategic perspective / Matthew D. Shank. by Shank, Matthew D Edition: 4th ed. Material type: Text; Format: regular print Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 796.0698 SH SP, ...
	10.	Consumer behaviour in sport and events : marketing action / Daniel C. Funk. by Funk, Daniel C Series: Sport marketing series Material type: Text; Format: regular print Publication details: Boston : Butterworth-Heinemann/Elsevier, 2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 796.0698 FU CO.