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Public relations writing / James Mahoney.

By: Material type: TextTextPublisher: South Melbourne, Victoria: Oxford University Press, c2013Copyright date: ©2013Edition: 2nd editionDescription: xxxi, 222 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780195578591 (paperback)
Subject(s): DDC classification:
  • 659.20994 23
LOC classification:
  • HM1221.M34 2013
Summary: "Public Relations Writing 2e, approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics." -- Publisher website.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.20994 MA PU (Browse shelf(Opens below)) Available T0024533

Originally published: Public relations writing in Australia. South Melbourne, Vic. : Oxford University Press, 2008.

Includes bibliographical references (page 211-215) and index.

"Public Relations Writing 2e, approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics." -- Publisher website.

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