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Business market management : understanding, creating and delivering value / James C. Anderson, James A. Narus, Das Narayandas.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 3rd edDescription: xxv, 470 p. : ill ; 24 cmISBN:
  • 9780132089968
Subject(s):
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 AN BU (Browse shelf(Opens below)) Available T0040464

Previous ed.: published as by James C. Anderson and James A. Narus. 2004. Includes bibliographical references and index.

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