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Brandscendence : three essential elements of enduring brands / Kevin A. Clark.

By: Material type: TextTextPublication details: Chicago, IL : Dearborn Trade Pub., c2004.Description: viii, 247 p. : ill ; 24 cmISBN:
  • 0793183030
  • 9780793183036
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 C53 2004
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 CL BR (Browse shelf(Opens below)) Available T0033736

Includes index.

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