Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2010.Description: xviii, 220 p. : ill. ; 24 cmISBN:
  • 9780470562231
  • 0470562234
Subject(s): DDC classification:
  • 658.812 ZI GA
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.812 ZI GA (Browse shelf(Opens below)) Available T0058317

Includes bibliographical references and index.

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