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1.
Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by
Edition: 4th ed.
Material type: Text Text
Publication details: Upper Saddle River (N.J.) : Pearson Education, c2020
Other title:
  • Manager's guide to measuring marketing performance
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 BE MA.

2.
Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River (N.J.) : Pearson Education, c2016
Other title:
  • Manager's guide to measuring marketing performance
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.83 BE MA, ... Not available: University of Wollongong in Dubai: Checked out (1).

3.
Data-driven marketing : the 15 metrics everyone in marketing should know Mark Jeffery by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2010
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 JE DA, ...

4.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : FT Press, c2010
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 FA MA, ...

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