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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott

By: Material type: TextTextPublication details: Hoboken, New Jersey : Wiley, c2017.Edition: 6th edDescription: xxi, 426 p. : ill. ; 24 cmISBN:
  • 9781119362418
  • 9781119362449
Other title:
  • New rules of marketing and PR
Subject(s): DDC classification:
  • 658.872 SC NE
Summary: The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 SC NE (Browse shelf(Opens below)) Available T0058872

Earlier edition: 2015.

Includes index.

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing.

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