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Competition in Higher Education branding and marketing : national and global perspectives Edited by Antigoni Papadimitriou

Contributor(s): Publication details: Cham : Palgrave Macmillan, c2018.Description: xvii, 254 p. : ill. ; 23 cmISBN:
  • 9783319585260
  • 3319585266
Subject(s): DDC classification:
  • 378.106 CO MP
Online resources: Summary: Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 378.106 CO MP (Browse shelf(Opens below)) Available T0057875

Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education.

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