Amazon cover image
Image from Amazon.com

Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

By: Contributor(s): Publication details: United States : McGraw-Hill Education, 2017.Edition: 7th edDescription: xxviii, 514 p.: ill. ; 25 cmISBN:
  • 9781260083521
Subject(s): DDC classification:
  • 658.8 ZE SE
Online resources: Summary: Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Notes Date due Barcode
TEACHER REF University of Wollongong in Dubai Tardis 658.8 ZE SE (Browse shelf(Opens below)) Available T0061729
REGULAR University of Wollongong in Dubai Main Collection 658.8 ZE SE (Browse shelf(Opens below)) Available T0059066
REGULAR University of Wollongong in Dubai Main Collection 658.8 ZE SE (Browse shelf(Opens below)) Available Ebook Available T0059067
3 DAY LOAN University of Wollongong in Dubai Main Collection 658.8 ZE SE (Browse shelf(Opens below)) Available T0059068

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.

MARK938

There are no comments on this title.

to post a comment.