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Marketing and the law Brendan J. Sweeney, Mark Bender, Nadine Courmadias

By: Contributor(s): Material type: TextTextPublication details: Chatswood, N.S.W. LexisNexis Butterworths, c2015.Edition: 5th edDescription: xxxi, 751 p. : ill. ; 25 cmISBN:
  • 9780409338355
Subject(s): DDC classification:
  • 343.94084 SW MA
Online resources: Summary: Marketing and the Law, 5th edition adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications, offers practical advice on law affecting marketing decisions and explains how the law can be used to obtain a competitive advantage in market place.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 343.94084 SW MA (Browse shelf(Opens below)) Available T0056139

Includes bibliographical references and index.

Marketing and the Law, 5th edition adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications, offers practical advice on law affecting marketing decisions and explains how the law can be used to obtain a competitive advantage in market place.

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