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Strategies for e-business : creating value through electronic and mobile commerce : concept and cases Tawfik Jelassi, Albrecht Enders, Francisco J. Martínez-López

By: Contributor(s): Material type: TextTextPublication details: Harlow : Pearson Education, 2014.Edition: 3rd edDescription: xliii, 733 p. : ill. ; 25 cmISBN:
  • 9780273757870
Other title:
  • Creating value through electronic and mobile commerce
Subject(s): DDC classification:
  • 658.872 JE ST
Summary: This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper-level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 JE ST (Browse shelf(Opens below)) Available T0063854
REGULAR University of Wollongong in Dubai Main Collection 658.872 JE ST (Browse shelf(Opens below)) Available Oct2019 T0063453

Previous edition: 2005.

Includes bibliographical references and index.

This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper-level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

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