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Content strategy for the Web / Kristina Halvorson, Melissa Rach ; foreword by Sarah Cancilla, Facebook.

By: Contributor(s): Material type: TextTextPublication details: Berkeley, CA : New Riders, c2012.Edition: 2nd edDescription: xviii, 197 p. : ill. ; 23 cmISBN:
  • 9780321808301
  • 0321808304
Subject(s): DDC classification:
  • 006.7
Online resources: Summary: Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 006.7 HA CO (Browse shelf(Opens below)) Available T0048476

Includes index.

Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?

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