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Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.

By: Material type: TextTextPublication details: Chicago : American Library Association, 2009.Description: xv, 171 p. : ill. ; 23 cmISBN:
  • 9780838909843
Subject(s): DDC classification:
  • 021.7
Online resources: Summary: A guide to marketing for academic libraries that focuses on showcasing how the library fits within the daily lives of students, addressing the question of whether libraries need to advertise, and discussing the library as a product, marketing research, brand strategies, message design, and other topics.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 021.7 MA MA (Browse shelf(Opens below)) Available T0045031

Includes bibliographical references and index.

A guide to marketing for academic libraries that focuses on showcasing how the library fits within the daily lives of students, addressing the question of whether libraries need to advertise, and discussing the library as a product, marketing research, brand strategies, message design, and other topics.

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